Strategies to Track your mortgage ads

I was attending the National Reverse Mortgage Lenders Association Meeting (NRMLA) in San Francisco and sat in on a session on marketing of reverse mortgage loans. The presenters addressed some good topics like marketing strategies, having a call to action in your advertisement, and tracking of your advertisements.

This topic of tracking your advertisements got me thinking not just about conversion and spending dollars on the right type of marketing each month but also on other important issues related to managing all of your mortgage advertising.

Tracking – one presenter talked about how his company asks the consumer about how he or she learned about their company. In fact – this particular presenter mentioned that they train their staff to ask the tracking question in three different ways on each call:Tracking ads cycle


  • How did you hear about us?
  • What advertisement did you see?
  • What number did you call?

See our Tracking Page for more of the story …

About Admin

Our team has extensive experience in reviewing mortgage advertisements and advising clients about mortgage compliance issues including use of Compliance Management Systems, State and Federal compliance matters, and running the Legal and Compliance departments of major mortgage banking entities. Our company has Advertising Quick Hits learning Guides available as well as a self-study six week E-Course that will help your team member, or you, become more skilled at becoming an Advertising Compliance Officer for your company.