Yearly Archives: 2014

Co-Branded Mortgage Ad Example – Realtor and Mortgage Company

This entry was posted in Sample Mortgage Ads and tagged RESPA Section 8 on by

Many people ask us questions about co-branded marketing and what is permitted and how to structure the co-branded marketing piece and properly share in the costs of printing and mailing. Here’s an example of a co-branded marketing piece we encountered recently between a real estate firm and a mortgage lending company. See much of the cost should have been paid by the realtor and how much by the mortgage company. What about the termite inspection company? How much of the cost should that company have paid?  Is the Termite Company a Settlement Service Provider subject to RESPA

Answer: most likely yes ……

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Advertising Services Agreements vs. Marketing Services Agreements

This entry was posted in Advertising Rules on by

So what’s the difference between an Advertising Services Agreement and a Marketing Services Agreement?

Well the answer is likely not much. I prefer the term Advertising Services Agreement mainly because it reminds the parties that the purpose of these agreements should be closely refined to paying for true advertising services to promote your mortgage loan services that your mortgage company provides to the public.

Recall the basic rule here – a mortgage lender can pay a realty firm for true advertising services and such payments should represent the reasonable value for the efforts made by the reality firm to promote the mortgage services to consumers who are in the market for a home loan.
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How can I get 15 Sample Mortgage Ads

This entry was posted in Sample Mortgage Ads on by

There’s obvious advantages to getting copies of competitors mortgage ads. You can view the tactics they are following and can compare the tea of disclosures and disclaimers they are making to meet state and feral disclosure requirements. So how do you get your hands on some sample ads?

Well, look no further, go to our home page and click on the link for 15 Free Sample Mortgage ads. Enter your info and you will be redirected to a page where your can download, print or view the sample mortgage ads at your convenience and leisure.