Advertising Rules

How to Advertise a Mortgage Loan Using Google Adwords

This entry was posted in Advertising Rules and tagged Internet Ads on by

We recently added a new post on how to advertise a mortgage loan on Google Adwords. Your mortgage company may have asked you to review its mortgage ads that the company intends to post on internet searches using Google Adwords. You will be asked to review the four lines of the ad as well as the landing page linked to such ad.google adwords

Do you want to see how your review process should work, take a look here:

See our How to Write a Google Adwords Mortgage Ad for More information.

Beware of UDAP and UDAAP in Your Mortgage Ads

This entry was posted in Advertising Rules Advertising Strategies on by

There’s been a lot of enforcement on UDAAP lately in mortgage ads so what do we need to watch out for?

Some tips to be aware of:

  • When reviewing your ads, make sure the that the advertisement materials are accurate and easy to read.
  • Don’t use terms like “pre-approved” or “guaranteed” if in fact the recipient has not been preapproved or is not guaranteed to receive a loan from you.
  • Make sure your train your employees about UDAAP avoidance
  • Use scripts or call guides in your sales process to protect against UDAAP processes
  • Be careful about using small print or footnote disclosures to clarify what you mean in your advertised offer.
  • Avoid anything confusing or unclear in your headlines and your marketing message in your advertisements

See our UDAAP Article for More of these rules