I don’t spend a lot of time talking about mortgage envelopes and what to do to get the darn envelope opened so that your customers will see your mortgage offer. But I recently noticed an envelope that seemed to do a good job at getting the customer to open it and look inside. To read more, click on the envelope below:
So what’s the difference between an Advertising Services Agreement and a Marketing Services Agreement?
Well the answer is likely not much. I prefer the term Advertising Services Agreement mainly because it reminds the parties that the purpose of these agreements should be closely refined to paying for true advertising services to promote your mortgage loan services that your mortgage company provides to the public.
Recall the basic rule here – a mortgage lender can pay a realty firm for true advertising services and such payments should represent the reasonable value for the efforts made by the reality firm to promote the mortgage services to consumers who are in the market for a home loan.
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There’s obvious advantages to getting copies of competitors mortgage ads. You can view the tactics they are following and can compare the tea of disclosures and disclaimers they are making to meet state and feral disclosure requirements. So how do you get your hands on some sample ads?
Well, look no further, go to our home page and click on the link for 15 Free Sample Mortgage ads. Enter your info and you will be redirected to a page where your can download, print or view the sample mortgage ads at your convenience and leisure.
Are your reviewing your ads for compliance with laws, avoiding UDAAP, and making sure fair lending concerns are being considered?