Want to Learn How to Advertise Loans?
New Training Course Available!
The Course is a Five Week Self Study Course. Each Weekly Lesson is Delivered Right to Your Email Box once per week. Training Assignments assigend at the end of each week’s lesson – and will be graded by Course Instructors. See info below to enroll for our next session, just click the graphic below!
Here’s Exactly What You Will Learn Over the Next 5 Weeks:
Module 1: How to Serve as Your Company’s Mortgage Advertising Compliance Officer. In our first lesson, we’ll walk through the training and qualifications that are expected of a Mortgage Advertising Compliance Officer. We will also list out the various rules and laws that you will be expected to be aware of as you advise your company in your review of advertising pieces. We will also show you the core action steps you will be taking as we help you build your own “Advertising Review Checklist”. 
Module 2: Regulation Z Triggers – Following the Truth in Lending Act Rules. This is likely the most important Lesson in the whole five week course. In this Truth in Lending Lesson, we will break down the law into Nine rules you need to know when you are reviewing ads. We will provide examples and sample ads to review while we teach you how to apply these 9 important rules from Regulation Z to your mortgage ads. We will also spend some time explaining the prohibited Acts and Practices that you must be aware of when reviewing your mortgage ads for compliance with the Truth in Lending Act and Regulation Z.
Module 3: Avoiding UDAAP in Ads Plus Federal Trade Commission Act Rules. Next to the Truth in Lending Act, learning how to spot potential unfair or deceptive practices in your mortgage ads is likely the most important skill to possess as as mortgage advertising compliance officer. In this lesson you will observe examples of advertising where the CFPB and FTC have fined mortgage companies for unfair and deceptive acts and practices. In addition you will learn how to spot potentially deceptive claims in your own company’s advertisements. The lesson will then walk you through 19 different prohibited practices that every mortgage advertiser needs to know about when creating a new mortgage ad for distribution.
Module 4: Advertising on the Internet – Special Rules You Need to Know. Did you know there are numerous different way to engage in advertising on the internet and through Social Media? This lesson will explore the different methods of internet advertising. In addition, the lesson will show you how to handle disclosure requirements where space is tight in your internet advertisement. You will also learn how to handle special clear and conspicuous disclosure requirements when engaging in banner ads, related landing pages and mortgage inquiry forms on your website.
Module 5: Using Disclosures, Disclaimers and Explanation in Your Ads. Despite the title of this lesson, we will first walk your through various prohibited practices that cannot take place in your advertisements. These prohibitions come from various state law restrictions that we have encountered over the years and compiled into a list to share with you in this lesson as general best practices. In this lesson we will also teach you the art of using disclaimers, disclosures and explanations to avoid deceptive claims in your ads. After completing this module, you will learn to identify when, where and how to use these explanatory disclaimers to remove compliance risk from your ads.
Bonus Lesson: Watch for the Bonus Lesson that will be revealed to you during Week 2. Without giving away too much, we will disclose that the title of this Module is “Advertising Decisions You Will Need to Make.” This Bonus Lesson will give you important information you need to know about setting up your advertising review process and is a great way for you to supplement your knowledge as you build your skill set in the area of Mortgage Loan Advertising. We will also show you how to draw the line between what truly is an advertisement that requires necessary disclosures and other promotional efforts to promote your Business that fall short of the definition of advertisement. This Bonus Lesson will prove invaluable in showing you specific techniques to manage your mortgage advertising review process.
Seriously, these 5 Modules (plus the Bonus Lesson) can change your approach and risk level to your company’s advertising of mortgage loans. The lessons are chock full of important instructions and content but are easy to read and will not be difficult to keep up with each week. You’ll learn how to “put it all together” so it makes sense.
Ready to Enroll in this Five Week Self Study Course? Enroll here.