Advertising Services Agreements vs. Marketing Services Agreements
So what’s the difference between an Advertising Services Agreement and a Marketing Services Agreement?
Well the answer is likely not much. I prefer the term Advertising Services Agreement mainly because it reminds the parties that the purpose of these agreements should be closely refined to paying for true advertising services to promote your mortgage loan services that your mortgage company provides to the public.
Recall the basic rule here – a mortgage lender can pay a realty firm for true advertising services and such payments should represent the reasonable value for the efforts made by the reality firm to promote the mortgage services to consumers who are in the market for a home loan.
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