What different formats do mortgage ads take?
Let’s list a few below:
- Ads in newspaper
- Mailers
- Flyers
- Post Cards
- UPS Package (you always open those, right?)
- Internet Mortgage Banner Ad
- Rate Tables (on web)
- Internet Leads from lead aggregators
- Organic Search leads (on web)
- Paid Search (Google Adwords for example)
- Triggers (credit bureau data)
Most mortgage companies think of mailing offers to persons who are shopping or might be shopping for a mortgage loan. Many companies often purchase leads from lead aggregators.
Set a budget for your company and track conversion of your various lead types to see what types of leads and spend work best for your organization.