Some Ads just don’t meet the required disclosures?


As a compliance attorney I take special note of advertisements I see in my day’s activities. I see some very thorough stuff and then some not so thorough advertisements. Sometimes there’s a total disregard of requirements. But will there be any push back on a bad ad? Will a regulator be informed of the non-compliance and deception of certain ads? (Not often).

This ad was shared with me by one of our readers. Fun times. Can you spot the various missing disclosures? (Hint – there are none, just call this number to get a loan?) My advice – don’t call these guys, why would you?


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Our team has extensive experience in reviewing mortgage advertisements and advising clients about mortgage compliance issues including use of Compliance Management Systems, State and Federal compliance matters, and running the Legal and Compliance departments of major mortgage banking entities. Our company has Advertising Quick Hits learning Guides available as well as a self-study six week E-Course that will help your team member, or you, become more skilled at becoming an Advertising Compliance Officer for your company.

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