Snap Pack advertisements may not open cleanly


I received the below shown advertisement in the mail the other day and I noticed when I opened it that the glue used made it difficult to open the piece after the side perforated strips were torn off. As can be seen, part of the piece gets ripped and is hard to read.  Maybe this is not the best way to proceed with a mailer advertisement? Or maybe consumers don’t care so long as they can read the phone number and call in.  I guess it is the latter since I get one of these every few months ….

 

bad snap pack cc


About Admin

Our team has extensive experience in reviewing mortgage advertisements and advising clients about mortgage compliance issues including use of Compliance Management Systems, State and Federal compliance matters, and running the Legal and Compliance departments of major mortgage banking entities. Our company has Advertising Quick Hits learning Guides available as well as a self-study six week E-Course that will help your team member, or you, become more skilled at becoming an Advertising Compliance Officer for your company.

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.