So you have to state your interest rate of the product you are advertising in Google Adwords. Not a huge deal for mortgage sing rates advertised will be below the 36 per cent cut off that Google is now setting.
“To enforce the policy, those seeking to market financial products through Google’s sprawling advertising network will be required to disclose the length of the loan and the annual interest rate before they will be allowed to place ads. In addition to the broad payday loan ad ban, Google will not display ads from lenders who charge annual interest rates of 36 percent or more in the United States. The same standards will apply to sites that serve as middlemen who connect distressed borrowers to those lenders.”
Here’s a quote from payday loans expert payday industry blog on this topic: