Advertising Rules


Georgia Mortgage Advertising Rules – watch out for tricky rules

We recently learned that Georgia has a special rule related to references to another lender’s name in your ads. In this case however, there was no mention of a prior lender, but instead the ad referred to the borrower’s current loan of $230,000 which is available from public records.

What was the violation?’

It turns out that if you reference the existing loan amount of the consumer, that is a trigger of specific disclosure rules where you must say the name of the prior lender and you must add a clear and conspicuous statement in the ad that your company is not affiliated with the existing lender.

Recommendation – don’t include the consumer’s current loan amount in your ads sent to Georgia customers – if you do so you will have to comply with the above requirements.


Model ARM Disclosure – Adjustable Rate Mortgage Ad

So you want to place an add for a 5/1 ARM on a flyer, a mailer, a banner ad, a Facebook post? What needs to be in that ad? Lets assume you have some triggering terms like a payment amount or an interest rate so you will need to make all applicable disclosures.ARM Rates

Here’s the list of what must be your ad:
1) The APR (annual percentage rate). This should be listed right next to the statement of the interest rate – in same size font and same font color etc. It must be clear and conspicuous.
2) Make sure its clear that your ad in an adjustable rate mortgage loan (ARM) product and do not hide this fact.
3) State the effective date of the interest rate you have displayed.
4) Include a statement that the rates are subject to change.
5) State the payment amount during the initial five year period.
6) And here’s the tricky part – state that remaining terms of the repayment. This requires you to tell the borrower how the payment will change after the five years are up.

Need more info, check out the Advertising Disclosure Samples at our main site: www.advertiseyourloans.com


How to advertise Home Equity Lines of Credit (“HELOCS”)

I was asked to write the disclosure for a HELOC advertisement recently and realized it’s been many years since I had done so. I needed a refresher on the rules so I checked out Regulation Z to find out what the rules are for HELOC ads.  There’s an entirely different set of rules that closed end credit ads but I realized it really boils down to telling the consumer about three important things:

  1. What are the costs to obtain the loan and to maintain it each year?
  2. What are the terms of the repayment of the loan?
  3. What finance charges apply, ie. what’s the APR, and how do you calculate the rate that can change over the term of the loan?

We added a new page that discusses all of these rules for HELOC Ads. Check it out at: HELOC Disclosures – How to Advertise a Home Equity Line of Credit.


How to Write a Mortgage Advertisement that Won’t Get You into Trouble

How to Write a Mortgage Advertisement

How to Write a Mortgage Advertisement (that won’t get you into trouble)

You’ve been using Google, Bing or Yahoo to figure out one of the following:

  • What disclosures and disclaimers do I need on my mortgage ad?
  • Can I see some sample mortgage ads?
  • Do all the rules apply when my advertisement is a banner ad on a webpage?
  • Do I need a license to advertise mortgage loans?
  • What are the Truth in Lending Act and Regulation Z Rules that I need to comply with in my ad?
  • Marketing ideas for my mortgage loan business?
  • What online tools can I use to create better mortgage advertisements?
  • How can I advertise mortgage loans and not be sued for some wrong statement I make in my ads?

If you’re frustrated and ready to get ALL these answers and more, you’ve come to the right place! Advertiseyourloans.com is the ultimate resource for all things related to the mortgage loan industry.

Our Team is headed up by a licensed California attorney Ken Block. Ken has reviewed and  edited thousands of mortgage ads for mortgage lenders and brokers since 1997.

When Ken reviews proposed ads, he  follows a set of rules and checklists plus a lot of common sense. A few years ago, Ken started to put these checklists and rules into written notes here and there. Overtime, we have compiled all of Ken’s notes and summarized the rules you need to follow in this easy to read Guide.

Ken has seen it all and knows the best ways to handle the compliance rules that apply to mortgage advertisements as well as providing ideas for what’s working out there in today’s market.  Companies today are being fined millions for not following the steps and strategies that Ken describes in this easy to read How to Advertise Mortgage Loans Guide.

Spend as much time as you like reading our previous Posts. We’ve thoroughly discussed every aspect of the business including ads on social media sites like Facebook, Twitter, Instagram, use of banner advertisements, direct mail advertisements, online loan inquiry forms, electronic disclosures at websites, licensing, analysis of state-by-state advertising rules, The CFPB, mobile friendly websites, lead generation, lead buying, lead selling, EVERYTHING!

Finally, when you’re ready to be the compliance guru that reviews and approves new advertisements for your employer, client, or for your own Mortgage Company, get your copy of the  “How to Advertise Mortgage Loans ”  Guide. There is nothing like it anywhere. We have zero competition!

 

Order How to Advertise Loans Book

How to Advertise Mortgage Loans:

What Your How to Advertise Mortgage Loans Modules Teaches You:

  • Module 1 – How to Serve as Your Company’s Mortgage Advertising Compliance Officer
  • Module 2 – Regulation Z Triggers – Following the Truth in Lending Act Rules
  • Module 3 – Advertising Decisions You Will Need to Make
  • Module 4 – Avoiding UDAAP in Ads Plus Federal Trade Commission Act Rules
  • Module 5 –State Law Rules and Substantiation
  • Module 6 – Advertising on the Internet and via Social Media

How to Advertise Mortgage Loans Contents:

These detailed Modules will cover the basic steps involved in getting things set up and running. Don’t worry those of you who have some experience with reviewing marketing materials and familiarity with some of the rules you need to follow. This Guide will provide you with invaluable disclosure checklists, sample language to include in your advertisements, and sample mortgage product disclosures that will help you with your review process

Test Your Knowledge Real Life Advertisements to Learn From:

Make sure that you take the time to try the Test Your Knowledge Advertising Examples sections of the Guide. Email your answers and questions to customerservice@advertiseyourloans.com.

Email Contact Required: Continue to email us with your questions. We will get you on the right track by answering your questions or at least pointing you in the right direction to learning the rules and the process to serve as your Company’s mortgage advertising compliance officer or to just review each of your ads as the owner of your mortgage company.

 

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Who is this “How to Advertise Mortgage Loans” Guide meant for? Business entrepreneurs, new and experienced mortgage company owners, mortgage brokers, compliance officers, experienced mortgage players who want to brush up on advertising rules – virtually anyone with a need for in-depth knowledge and access to a system to learn and refer back to the relevant rules when writing or reviewing new loan advertisements.

 

Click the Order Now button above to obtain instant downloaded copy of your Training Course in an easy to read PDF format.