Yearly Archives: 2015

Beware of UDAP and UDAAP in Your Mortgage Ads

This entry was posted in Advertising Rules Advertising Strategies on by

There’s been a lot of enforcement on UDAAP lately in mortgage ads so what do we need to watch out for?

Some tips to be aware of:

  • When reviewing your ads, make sure the that the advertisement materials are accurate and easy to read.
  • Don’t use terms like “pre-approved” or “guaranteed” if in fact the recipient has not been preapproved or is not guaranteed to receive a loan from you.
  • Make sure your train your employees about UDAAP avoidance
  • Use scripts or call guides in your sales process to protect against UDAAP processes
  • Be careful about using small print or footnote disclosures to clarify what you mean in your advertised offer.
  • Avoid anything confusing or unclear in your headlines and your marketing message in your advertisements

See our UDAAP Article for More of these rules

Snap Pack advertisements may not open cleanly

This entry was posted in Sample Mortgage Ads on by

I received the below shown advertisement in the mail the other day and I noticed when I opened it that the glue used made it difficult to open the piece after the side perforated strips were torn off. As can be seen, part of the piece gets ripped and is hard to read.  Maybe this is not the best way to proceed with a mailer advertisement? Or maybe consumers don’t care so long as they can read the phone number and call in.  I guess it is the latter since I get one of these every few months ….

 

bad snap pack cc