Looking for Sample Mortgage Ads? - Click on the link below for some ads to give you ideas for marketing your company's mortgage products.

Click here to see the Sample Mortgage Ads

We placed the link above to sample mortgage ads that you can look at to get ideas for marketing to new customers. However, some of these ads do not meet the recently passed rules and laws. See for yourself if you can find what's wrong with these ads.

A Lot More to Pay Attention to Than Just Reg-Z APR Rules

When I first became involved in the mortgage business, I very quickly realized that a close and thorough review of all advertising was necessary to avoid risks of lawsuits, regulatory review and consumer complaints from the Attorney General and State and Federal Regulatory Authorities.

The Rules and Risks of Mortgage Advertising Have Recently Changed

I learned that there are a lot of basic rules that I needed to be aware of such as always listing the APR in my ads as required by Truth in Lending Act and Regulation Z. Many states also had rules restricting simulated checks, ads that appear to come from a government agency, and ads that refer to the borrower's current loan amount and lender. Those were not so hard to get my arms around once I knew what the rules were.

What I did not know was that you also have to be very careful of the statements and claims you are making in your mortgage ads. It seemed that your could always get away with stretching the facts a bit or leaving out some of the important details from your ads. I watched the news and regulatory bulletins and began to notice that companies were getting sued, and were getting fined for misleading and deceptive advertisements and failure to follow other specific requirements. I also noticed in recent years that the rules are changing and you have to be even more careful about what claims and statements you are making in your ads.

These are the new rules that I learned .... Click here to download my free E-book
Secrets to Avoiding Risk by Setting Up an Integrated Mortgage Advertising Review Process